Multiculturalism is an increasingly common phenomenon in companies of the 21st century. Of course, the management of multicultural teams implies some challenges but their advantages are crystal-clear.
Furthermore, in the words of Myrtha Casanova, founder of the European Institute for the Management of Diversity, ‘only the diverse, well-integrated human resources teams generate the innovation and creativity necessary to guarantee the permanence of companies in the new global markets, competitive and diverse’.
Multiculturalism in Media ADgo
At Media ADgo, we believe that multiculturalism in the company is a very enriching bet in the future. These are our 6 reasons why we believe in multiculturalism:
Greater creativity and innovation
Cultural diversity is a diamond in the rough for creativity and innovation. A well-managed multicultural team can produce a greater range of ideas and solutions in the face of eventual problems, thanks to their different cultural backgrounds.
Greater capacity for international expansion
The greatest asset of the multicultural teams are precisely their natives. They know firsthand the cultures of their countries of origin and their ways of establishing business relationships. In addition, they help overcome language barriers and can even act as commercial ambassadors for the company in their local markets.
Effective magnet for talent
A company that embraces diversity is a magnet to attract a greater number of candidates in its recruitment processes. The greater the number of applicants to the vacancy, the greater the chances of finding the ideal candidate.
At the same time, multiculturalism also helps to keep talent. A working environment in which equality and non-discrimination are promoted is an environment that workers will hardly want to leave.
According to a recent study, happy workers are 88% more productive. For this reason, a company that ensures that its employees feel comfortable and happy will increase their performance.
This happiness at work means building an inclusive climate in which everyone can give their best, increasing their productivity.
Better relationships between team members
Multiculturalism is based on tolerance and respect for different cultures. Thus, the most respectful and tolerant employees have more possibilities to work as a team and reach agreements in case of differences. Good teamwork garanteed!
Last but not least, multiculturalism generates a more effective marketing. Thanks to a multicultural team, it is possible to achieve a strategic approach more adapted to the target culture. This strategic approach is a key factor for optimal marketing results.
Have you been convinced by our reasons in favor of multiculturalism in the company?
Do you want to be part of a multicultural team in a company that is constantly growing? Check our job opportunities here.
If you are looking for an expert approach to your 360 marketing strategy, get in touch with us. Our experts will help you achieve your goals!