Eventos Marketing

Calendar of Marketing Events 2019

In Media Adgo we are getting ready for the most significant marketing events for this year 2019:       Marketing Events in 2019   FEBRUARY 6th – 9th February 2019 London Affiliate Conference (Londres) London hosts this meeting dedicated to the affiliation sector where the main players of iGaming will meet. We will not…

Navidad memorable

Make your Christmas campaign memorable

After Halloween, Thanksgiving, Black Friday and Cyber Monday, The countdown begins for Christmas!     Christmas season is the most juicy commercially speaking, concentrating 20% ​​of annual sales. Besides, we Europeans will spend an average of 445 euros per inhabitant this Christmas campaign.   Good times for ecommerce In addition, ecommerce is a rising trend…

omnicanal

4 steps you can not miss in your omnichannel strategy

Internet and digital technologies have significantly transformed the retail landscape in recent decades. Especially, the dominance of online channels in many sectors has led a large number of retailers to adopt multichannel strategies (Beck and Rygl, 2015). Do you know the differences between Multichannel and Omnichannel? Multichannel is considered as the design, implementation, coordination and…

multiculturalidad

6 Reasons why we believe in Multiculturalism

Multiculturalism is an increasingly common phenomenon in companies of the 21st century. Of course, the management of multicultural teams implies some challenges but their advantages are crystal-clear. Furthermore, in the words of Myrtha Casanova, founder of the European Institute for the Management of Diversity, ‘only the diverse, well-integrated human resources teams generate the innovation and…

Comercio Electrónico

5 tips to kill it with your e-commerce

E-commerce has grown by 26.2% in Spain since 2015. In addition, online purchases exceeded 30,000 million euros last year. Therefore, electronic commerce in Spain is a growing business opportunity. Although the industries with the highest income are travel agencies and touristic operators, garments represent 7.5%. On the other hand, shopping behaviours are changing and we…